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Use event confirmation emails to deliver booking information, reminder emails to prepare guests for arrival, and post-event emails to request feedback. Open an event and select Email Communication. Ticket Confirmation, Event Reminders, and Post-Event Feedback each have Manage and Send Test actions. Send Message opens attendee announcements.

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Ticket Confirmation

Manage Ticket Confirmation to edit the subject, custom message, confirmation actions, and attachments.

Manage Ticket Confirmation to edit the subject, custom message, confirmation actions, and attachments.

Select Manage under Ticket Confirmation. In Order Confirmation, use Enabled to control the email, edit the Subject and Additional message, and select Save. The confirmation follows a ticket purchase or registration. Its message content is separate from the shared colors, layout, and labels configured in Attendee Communication design.

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Personalize the subject and message

  • Insert personalization inserts a selected token into the subject.
  • Copy personalization token provides a token to paste into the additional message.
  • Keep placeholders such as {{event_title}} intact. Use the names supplied by the picker, such as {{attendee_first_name}}, rather than inventing a placeholder.
  • Set reply-to email opens the site setting for replies. This does not change the sending identity by itself.
  • Use Mailchimp Template requires a connected Mailchimp account.
Insert personalization opens the available subject tokens. Choose Event Title to insert the event title placeholder.

Insert personalization opens the available subject tokens. Choose Event Title to insert the event title placeholder.

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Ticket actions and PDF attachments

Ticket actions provide links in the email. They are separate from uploaded file attachments.
Use confirmation action switches for ticket and wallet links. Upload PDF adds your own attachments, with up to five files per email.

Use confirmation action switches for ticket and wallet links. Upload PDF adds your own attachments, with up to five files per email.

Review both the selected actions and uploaded files before saving. Ticket, wallet, and receipt labels can be changed in Attendee Communication design.

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Event Reminders

  1. Select Manage under Event Reminders.
  2. Use each reminder’s switch to enable or disable it.
  3. Select its + button to expand the settings.
  4. Set Time Before Event, with minutes, hours, or days.
  5. Edit the subject, additional message, ticket actions, and attachments.
  6. Select Save.
Expand a reminder with its plus button to edit Time Before Event, the subject, and the message. Use each reminder’s switch to enable or disable it.

Expand a reminder with its plus button to edit Time Before Event, the subject, and the message. Use each reminder’s switch to enable or disable it.

The Demo event shows separate one-hour and one-day reminders. Review every reminder you leave enabled. Email and SMS communication have their own content and delivery settings.

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Event reminder email example

For an in-person workshop, start with a short subject and the information guests need at the door: Subject: Reminder: {{event_title}} is coming up Additional message: “We’re looking forward to seeing you. Please arrive 15 minutes before the start and have your ticket QR code ready at the entrance. Reply to this email if you need help finding the venue.” Adapt the arrival instructions to your event and check the reply-to address. Insert any additional event or attendee details with the personalization picker, enable the appropriate ticket action, and use Send Test to review the complete email. For an online event, replace the arrival instructions with your joining instructions. This is example copy, not a default template or a new reminder schedule.

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Post-Event Feedback

Select Manage under Post-Event Feedback. In Event End Appreciation, use the Post-Event Message switch, write the subject and additional message, configure its actions and attachments, then select Save. Use a feedback link in the message when you want responses through a form or survey.
Post-Event Feedback opens the post-event message editor for its subject, additional message, actions, and attachments.

Post-Event Feedback opens the post-event message editor for its subject, additional message, actions, and attachments.

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Preview with Send Test

Send Test opens a separate form for your test recipient’s email and name. This example is filled without sending a message.

Send Test opens a separate form for your test recipient’s email and name. This example is filled without sending a message.

Use Send Test on the communication card to open the test-email form. Enter your test recipient details and submit the form to receive a sample. Check the rendered subject, message, tokens, links, and any attachments before enabling a customer-facing message.

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Send Message

Use Send Message → Create Announcement for an update to selected attendee groups.
  1. Select the Event. For a series, use the offered all-events choice when the announcement should cover its occurrences.
  2. Choose Email, SMS, or Email + SMS under Delivery Method. Review the available credits shown for the selected channels.
  3. Select Recipients: Going, Not Going, Pending Approval, In Waitlist, or Attended. Multiple groups can be selected.
  4. Write the email subject and message. For SMS or Email + SMS, complete the SMS version too.
  5. Choose ticket action buttons and any additional PDFs for the email.
  6. Review the event, recipients, content, and channels, then select Send Announcement.
Create Announcement lets you choose the event, Email, SMS or Email + SMS, and the attendee-status recipient groups.

Create Announcement lets you choose the event, Email, SMS or Email + SMS, and the attendee-status recipient groups.

Compose the announcement and choose ticket actions and PDF attachments. Send Announcement submits it to the selected recipients.

Compose the announcement and choose ticket actions and PDF attachments. Send Announcement submits it to the selected recipients.

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Language variants

Enter a language-specific subject and message, preserving the original template variables. Customized marks the edited field; Save translation is required to persist it. This example is an unsaved draft.

Enter a language-specific subject and message, preserving the original template variables. Customized marks the edited field; Save translation is required to persist it. This example is an unsaved draft.

Event Email translations uses the original subject and message until you supply a variant for the selected language.

Event Email translations uses the original subject and message until you supply a variant for the selected language.

Turn on Multilingual communications in Design → Attendee Communication. For a saved event email, expand Email translations, select a language, and edit Subject and Message (HTML supported) or Email HTML. Select Save translation and confirm it succeeds. Customized can appear before changes are saved. Fields without a translation use the original message, and translations retain the email’s recipients and schedule. A translated field can use only variables already in its original field; keep translated subjects on one line. Use Use original for a field and save the change. Reset language removes an existing saved language variant. See multilingual emails and tickets, language and locale settings, and the language FAQ. After sending, use event email analytics to inspect delivery, engagement, failures, and scheduled reminders.