Create event tickets, ticket types, and pricing

Once you’ve set up the Venue & Location details, the next step is to create and manage your event tickets. The Tickets section lets you define how attendees can join your event — whether through free, paid, or donation-based tickets. You can customize pricing, set quantities, apply sales tax, and even offer promo codes for discounts.

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Navigation and prerequisites

Open Events, create or edit the event, then select Tickets. Create a ticket or open an existing ticket to edit its fields. Some controls are conditional on ticket type, site platform, or plan. An upgrade prompt identifies an unavailable feature. Set up brand colors and logo first. For Shopify events using seating, dates/time slots, access codes, or quantity controls, configure the Ticket Selector. Use the current ticket options reference to locate each field. The main editor groups settings into Details, Pricing & Access, Sales & Capacity, Check-in, Autopilot, and Seat Categories. The custom day editor uses its own section labels and is documented in Date-specific Tickets.

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Sales Tax

The Sales Tax field appears for supported non-Shopify sites. For events sold as Shopify products, configure tax in Shopify and verify the storefront checkout. Add a sales tax to your tickets, and it will be automatically applied at checkout. The configured percentage changes the checkout total; choose the rate appropriate to your event.
For example, if your ticket price is 50 dollar and you set a 10% sales tax, the total amount charged at checkout will be 55 dollar.

INFO: Leave this as it is if you don’t need to apply any tax to your ticket sales.

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Tickets

Create tickets for your event to define how attendees can register or gain access. You can set up free, paid, or donation-based tickets depending on your event type. Each ticket can have its own name, price, quantity, and sales start and end date — giving you full control over availability and pricing.

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Currency

Select the currency in which you want to sell your tickets. You can choose from multiple options such as USD (dollar), EUR (€), JPY (¥), GBP (£), AUD (AU$), or CAD (CA$) based on your event’s location and payment preferences.

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Get Paid

Use Get Paid to open payment settings. Available providers depend on your site’s platform and configuration. Connect the provider you intend to use, then verify a test checkout and its payment record. Installments specifically require an enabled Stripe connection; a Square connection alone does not enable them.

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Create Ticket

Click Create Ticket to create a ticket. For a saved ticket, use its pencil/edit action in the ticket list.

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Basic Ticket Information

This section allows you to define the essential details for your ticket — from its visibility and visuals to access rules and validity duration.

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Fields

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Hidden tickets and access codes

1. In Pricing & Access, enable Hidden ticket to hide the ticket from normal public selection.
2. Enter an Access Code if attendees should be able to reveal and buy it by entering that code. Leaving the code blank does not create a code to share.
3. On a Shopify site, review Include in Shopify Variant. Hidden tickets are excluded from Shopify product variants by default; enabling this explicitly includes the hidden ticket in those variants.
4. Save the ticket and update the event. Test the public selector without a code, with the correct code, and with an incorrect code.

A ticket access code is different from a private event’s access code. Hiding an event listing is also different from restricting a ticket.

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Membership access

Under Who can purchase this ticket?, choose Everyone or Members only. For Members only, select the eligible active membership programs. Under Member Pricing, enable Offer members a special price, select eligible memberships, and enter the member price (0 for a free ticket). These controls are independent. See members-only tickets and member pricing for the one-ticket-per-verified-membership pricing limit and test cases.

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Pricing and Fees

Choose how you want to charge for this ticket:

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Free

Select this option if you would like your attendees to register for the event at no cost.

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Paid

This option activates the Price field, which allows you to define the ticket cost that attendees will pay for registering for the event.

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Pay What You Want

When you select this option, attendees have the flexibility to decide how much they wish to pay.
Additionally, you can specify a minimum amount in the Minimum Price field.
For example, if you set the minimum price to 30, attendees can choose to pay 30 or any higher amount. For Shopify, follow the pay-what-you-want checkout instructions, including its supported ticket combinations and payment-confirmation requirements.

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Enable Service Fee

Toggle this option ON to add a booking fee to each ticket. Choose Fee type → Fixed amount to enter a fee in the event currency, or Percentage to enter a rate between 0% and 100%. Existing tickets continue to use their fixed fee unless you change the fee type. Percentage fees use the full selling price before membership or promo discounts, excluding tax and processing fees. Volume pricing uses the applicable unit price; pay-what-you-want uses the buyer’s chosen amount. The fee is rounded per purchased ticket in the event currency and then multiplied by quantity. For example, a $50 ticket with a 5% fee adds $2.50. A $10 promo discount leaves $42.50 before tax. The full booking fee is due at checkout, including installment and pay-later purchases. A group ticket attracts one fee per purchased bundle, allocated across its attendee records. Booking fees retain the same tax treatment as fixed fees. For marketplace owners and administrators, open the event’s More actions → Update Fees dialog. Update Service Fees can apply a fixed amount or percentage to all tickets in an event and its occurrences. Existing completed orders keep their saved fee amounts. After changing fees on a connected store, save/update the event to refresh its linked product and verify a test checkout.

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Bulk Ticket Discounts (Volume Discount Pricing)

Use this section to define pricing rules for bulk ticket purchases. Click the Add rule button to create custom quantity and price pairs. For instance, if 1–4 tickets are priced at 50 each, you can add a rule to set the price at 45 each when 5 or more tickets are purchased.

INFO: Add more rules anytime using Add rule, or remove them using the Trash icon.

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Group Ticket Settings

This section lets you bundle multiple ticket types together under one group ticket — ideal for family packages, team passes, or combo offers that include different ticket types at a single price.

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Enable Group Ticket

Enable this toggle to create a bundled ticket that includes multiple tickets of different types. Attendees will receive the individual tickets within the group rather than a single group ticket.

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Group Ticket Composition

After enabling Group ticket, use this section to define what the group includes by clicking on the Add Ticket button. Specify the Quantity and select the Ticket Type from the dropdown (previously created tickets).

INFO: You can similarly add additional tickets at any time by clicking the Add Ticket button, or remove existing ones whenever needed by clicking the Trash icon

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Sales and Capacity Settings

This section helps you control when your tickets go on sale, when they stop selling, and how many can be sold — ensuring you stay within your event’s capacity limits and manage ticket availability effectively.

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Ticket Sales Start

Set when ticket sales should begin relative to the event’s start time.

• Specify a value in days, hours, or minutes before the event.
• Alternatively, turn Start sales immediately ON to start sales instantly, which disables manual input.

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Ticket Sales End

Set when ticket sales should stop, either before the event starts or before it ends.

• Specify a time offset using days, hours, or minutes according to your event’s requirements.

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Ticket Capacity

Define how many tickets can be sold for this type. You can also set:

• Min Per Order: Minimum number of tickets a buyer must purchase.
• Max Per Order: Maximum number of tickets per purchase.

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Required Ticket

Use Required Ticket to require a minimum quantity of another ticket in the same order. For example, a Child ticket can require at least one Adult ticket.

1. Create and save the prerequisite ticket first, such as Adult.
2. Create or edit the dependent ticket, such as Child.
3. In Required Ticket, enable Require another ticket to purchase.
4. Choose the prerequisite under Required ticket. Only other saved tickets are offered; a ticket cannot require itself.
5. Set Minimum quantity to a whole number of at least 1.
6. Read the summary, such as “This ticket requires at least 1 Adult ticket in the same order.”
7. Save the ticket and update the event.

This is an order minimum, not a ratio: requiring 1 Adult does not mean 1 Adult for every Child. It does not automatically add the prerequisite ticket. Min Per Order controls the quantity of the ticket being edited; Required Ticket controls another ticket. A Group Ticket bundles component tickets instead. Test an order containing only the Child ticket, then an order with the required Adult quantity. Also remove the Adult ticket from the test order and check the validation. Keep the prerequisite available during the dependent ticket’s sales window, with enough capacity and compatible access rules. Required Ticket is available on Business and higher. If the dropdown has no choices, save another ticket first.

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Advance Purchase Window

In Sales & Capacity, enable Require advance booking and enter Days in advance to require booking at least that many days before an event. This is a minimum booking lead time, not the maximum distance into the future a customer can book. For example, 10 days means dates closer than 10 days are unavailable for purchase. Check the date picker around the cutoff before promoting it, and review the event timezone and other sales-window settings.

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Check-In Timing Controls

These settings control scanning, independently of when a ticket can be purchased. They are available on Business and higher. Delayed Check-In takes priority over Early Check-In if both are enabled. Do not set a closing time earlier than the effective opening time. Review the editor’s scan-window summary and test before, inside, and after the permitted window. Entries allowed and Ticket Validity Period remain separate constraints. Entries allowed is the scan limit (0 means unlimited); validity can be Unlimited, One Day, One Week, One Month, or One Year after purchase.

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Approval & Payment Settings

This section allows you to control how registrations are approved and when payments are collected — giving you more flexibility in managing attendees and payment timing.

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Require Approval

Enable this option if you want to manually approve registrations before confirming attendance. Attendees will appear as Pending until approved, which applies to both free and paid tickets.

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Allow Payment Later

Toggle this ON to let approved guests complete their payments at a later time. Ideal for corporate or sponsor-based registrations where payment is collected post-approval.

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Autopilot

The Autopilot tab allows you to create automated rules that modify ticket properties based on time triggers relative to your event’s start or end time. Rules can hide or show a ticket, change its price, or change its inventory.

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How It Works

Click the Add rule button to create your first automation rule. Each rule defines when and how a ticket property should change, using time-based conditions and actions.

INFO: You can similarly add additional rules at any time by clicking the Add rule button, or remove existing ones whenever needed by clicking the Trash icon. Click on the Create button to proceed. Your ticket will be created successfully.

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Manage Tickets

The saved ticket table shows Name, Price, Ticket inventory, Sold, Available to sell, status, and row actions. Available to sell can be lower than inventory because event capacity is shared across ticket types. A group ticket uses the number of attendee spots in its composition; the table shows that requirement when applicable. The Event capacity panel shows used and remaining attendee spots, or Unlimited. Sales stop when a ticket’s inventory or the overall event capacity is reached. Status messages distinguish Ticket sold out, Event at capacity, and Unavailable.

• Use the pencil to Edit ticket.
• Use Duplicate ticket to create a similar offer, then review its name, price, inventory, dates, and restrictions.
• Drag the row handle to change ticket order. Sorting a column changes the table view; dragging changes the saved order.
• Delete ticket opens Confirm Delete. No keeps the ticket; Yes confirms removal. Do not use deletion to handle a paid attendee refund.

Delete confirmation

Saving the main ticket editor creates or updates the ticket immediately. The event’s other unsaved fields have a separate Save action. If the ticket saves but its seat-category update fails, retry and verify the category mappings before selling it.

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Promo Codes

Promo Codes allow you to offer discounts or special pricing to your attendees. You can create limited-time offers, early-bird discounts, or group incentives to drive more ticket sales and reward specific audiences. To create a new promo code, click Create Promo Code.

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Promo Code Setup Fields

Choose Add to create the code. Advanced controls depend on the site’s plan. A promo code is separate from a hidden ticket’s access code; enable the appropriate buyer input in Checkout settings.

Scheduling, volume discounts and multi-event codes

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Manage Promo Codes

After creating promo codes, you can manage them directly from the Promo Codes list. You can copy, view usage, edit, or delete any existing promo code — helping you stay organized and monitor how your discounts are performing.

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Verify the complete ticket flow

After saving the ticket and event, test the public purchase experience. Check the ticket name/image, price and service fee, sales window, min/max quantity, access code, Required Ticket validation, and any membership rules you configured. Then inspect delivery and check-in with a test attendee. Ticket images accept image files up to 5 MB each. Add multiple images for a rotating display. A disabled field may reflect ticket type or plan eligibility rather than a missing feature. See all event creation steps, tracking links, and ticket/pass design.

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Installment plans

Keep ticket pricing in Tickets and configure installment schedules in Installment Plans. Assign a reusable equal-split or percentage template in the event’s Installment Plan step, then include all supported paid tickets or selected ticket types. Buyers can pay in full or use the eligible plan when its payments finish before the event. See installment plan setup.

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Related workflows

• Stripe installment setup and collection
• Seating charts and ticket categories
• Timed entry and passes
• Registration waivers

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Shopify customer-tag discounts

Create and save the promo code first. Edit the saved code, open Shopify Tags, enter the exact customer tag and select Add Tag. Tags must match capitalization. A matching customer can receive that promo automatically at checkout. Remove a mapping with its tag remove control, and test a signed-in customer with and without the tag. This is a promo rule, separate from event tags and widget filtering.